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Twitter users boycott Red Label over an advertisement showing Hindu-Muslim unity (VIDEO)

Red Label ad based on theme of Ganesh Chaturthi went viral on social media a week ago. Instead of getting impressed with 1-year-old ad showing Hindu-Muslim unity, Twitterati got miffed and #BoycottRedLabel started trending on internet.

Thousands of Hindu social media users expressed disappointment over an old ad by the tea brand. The Hindu report suggests that Red Label got accused of spoiling image of Hindus by displaying Hindu guy as intolerant and old man as secular in the ad.

The Hindu report suggests that Hindu Janajagruti Samiti made an appeal to parent company Hindustan Unilever Limited to remove the ad of Red Label. Hindu Janajagruiti Samiti tweeted as mentioned in The Hindu report: ‘We appeal Red Label Chai and HUL News to remove ads insulting religious sentiments of Hindus and apologize to Hindu Community.’

In 2-minute-long Red Label ad, a Hindu buyer gets offended on knowing the religious belief of the sculptor. However, both of them bond over a cup of tea and the intolerant buyer later gets agreed to purchase Ganesh murti made by secular man. Red Label claims that the ad is inspired by a true story and the caption on YouTube video reads: ‘What happens when a cup of tea breaks deep-rooted prejudice?’

One social media user commented: ‘It’s disappointing to see how a Hindu is being projected as intolerant. It could have been a happy ad where the Hindu man gets excited after knowing the artist is a Muslim and both could have felt proud on India’s diversity & pluralism.’ According to The Hindu report, around 33,000 social media users made a call to boycott the products of HUL on Sunday evening.

Watch the 1-year-old ad of Red Label based on Ganesh Chaturthi theme here:


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